pc-marketing

The Logo Files You Should Have

Fri, 26 Sep 2025 22:17:10 GMT

We've Got You Covered...

When we design a logo at Plethora Creative, we don’t just send you one version—you’ll get a full set of files in .JPG, .PNG, and .SVG , each provided in black, white, and full color. That way, you always have the right format for the job.

.JPG – Best for everyday use on documents, presentations, and social media. These files are small and easy to share but have a solid white background, so they’re not ideal for layering over other designs.
.PNG – Perfect when you need a transparent background. For example, your white PNG makes a clean, simple watermark on photos, while your full-color PNG looks great on your website.
.SVG – A vector format that scales infinitely without losing quality. Use it for print materials, embroidery, signage, or anywhere a vendor needs a high-resolution logo file.

This combination covers both digital and print needs, so your logo always looks polished—no matter where you use it.

Freebie: Construction Trades Marketing Blueprint

team@plethoracreative.com (Perry Kirkpatrick) — Wed, 11 Dec 2024 18:10:38 GMT

Tips for making a name for your small business when you're wearing all the hats...

We wanted to make a difference to small construction trades businesses trying to make a name for themselves in our area. We created an extremely quick-read PDF of our top marketing tips that can be accomplished by ANYONE -- no special skills required.

We are offering "The Construction Trades Marketing Blueprint" completely free at: plethorasites.com/free

The Ultimate Self-Publishing Checklist

team@plethoracreative.com (Perry Kirkpatrick) — Wed, 29 Nov 2023 21:27:51 GMT

What Every New Indie Author Should Remember

So you finished writing the first draft of your book and want to go the independent publishing route. But now what? It can be overwhelming to know your next steps. You’re an author but now you have to also be an agent and a publishing house.

After 10+ years of experience in the indie publishing industry, I’ve learned a thing or two…

You Are Amazing: Let’s slow down for one millisecond and just acknowledge the often-ignored elephant in the room (poor elephant)… you’re pretty dang cool! You absolutely crushed it! Weeks, maybe years, of slogging through writer’s block, catching the first inklings of plot points, chatting obsessively with imaginary characters – all culminated in this beautiful journey and the completed draft of your very own book. As you look forward to sharing it with the world, never ever gloss over this massive victory of an entire manuscript written by you.
You’re Not Alone: Publishing your own books is no longer a lonely pioneer journey struggling to make a name for yourself. There’s an extremely supportive community growing larger every day online. From self-publishing veterans to young aspiring writers, they’re ready to support you every step of the way, give advice, and be your biggest cheerleaders. Actively search out indie authors – you won’t regret it!
You’re Not Required To DIY: Your passion is stories but not necessarily editing, cover design, marketing, etc. Strategically hiring professional freelancers can take stress off your shoulders and create space for you to do more of what you really love! Maybe you can only afford to hire someone to edit and you DIY everything else – that’s totally okay! There are still so many resources available to help you succeed at your skill level and with minimal stress.

From one indie author to another, I think we can agree: self-publishing can be quite the process!

That’s why, in 2016 after publishing multiple books myself and working with dozens of other authors through my design business, I put all the steps down into one epic checklist.

My goal was to create a resource to help anyone–from first-timers to seasoned authors–reach the self-publishing finish line while reducing the chances of missing a step.

This year, I decided The Ultimate Self-Publishing Checklist was ready for an overhaul. I’m pleased to introduce you to 17 pages of checklist goodness!

You may notice some stages of the process split: listing steps to either DIY or hire a freelancer. I want every author to get to “choose their own adventure” whether they’re on a shoestring budget (I’ve been there!) or are prepared to invest.

Ready to get started? Get your free PDF copy below and enjoy this roadmap to your self-publishing journey!

The Ultimate Self-Publishing Checklist

Identify Your Ideal Client - The Easy Way

team@plethoracreative.com (Perry Kirkpatrick) — Thu, 07 Sep 2023 23:54:19 GMT

In the world of business, understanding your target audience is crucial. It’s the key to moving away from “I sell to everyone!” and toward tailoring your products or services, developing effective marketing strategies, and ultimately, achieving success. But for many business owners, the process of creating a buyer persona can feel daunting. (Or maybe like something only those with marketing degrees should attempt!)

We get it.

That’s why we decided to make it as simple and fun as creating a DnD character or daydreaming one of those shower-steam-fueled fictional interactions.

Introducing our free PDF workbook: “Identify Your Ideal Client.” This invaluable resource will guide you through the journey of identifying your ideal client by exploring who they are and what motivates them. With that information, you will then uncover what will motivate them to buy / schedule / hire / otherwise engage with your business.

Why Creating a Buyer Persona Matters

Before we dive into the workbook, let’s quickly explore why creating a buyer persona is essential:

Targeted Marketing: Understanding your ideal client allows you to tailor your marketing efforts precisely to their needs, increasing your chances of capturing their attention. Don’t try to speak to everyone. Speak directly to those who already align with your offerings.
Product Development: Knowing your ideal client’s pain points and preferences can help you develop products or services that cater directly to them.
Efficient Resource Allocation: Save time and resources by focusing your efforts on the most promising leads and opportunities. Spend less time and money convincing someone they need your offering, and more time meeting the existing needs of your actual audience.

You’re busy, we know!

Creating a buyer persona doesn’t have to be intimidating. It’s about tapping into your creativity and exploring your ideal client’s world. With “Identify Your Ideal Client,” we’ve made the process engaging and straightforward, so you can unlock the potential for growth and success in your business. We think it should only take about 15 minutes to fill in your workbook. You have 15 minutes, right?

Ready to get started? Get your free PDF copy below and embark on the journey of better understanding and connecting with your ideal clients.

Fun fact: one of our huge focuses at Plethora Creative is designing and developing websites with your marketing in mind . Wondering if your web presence is speaking to your ideal customer? Reach out and we’ll give you our professional analysis, no strings attached!

Why are there two WordPress-es? And which one should I use?

team@plethoracreative.com (Perry Kirkpatrick) — Fri, 25 Aug 2023 23:51:56 GMT

Are you looking to establish an online presence? If so, WordPress is likely on your radar. With its user-friendly interface and powerful customization options, WordPress has become the go-to platform for website creation. In fact, WordPress powers over 42% of all websites on the internet !

But why are there two versions? Which one should you use? In this post, we’ll delve into the distinctions between WordPress .com and WordPress .org , shedding light on why the latter, also known as self-hosted WordPress, stands out as the ultimate choice for flexibility and potential cost-effectiveness.

WordPress.com: The Limited Playground

WordPress.com offers an enticing proposition for beginners and those seeking a hassle-free setup. Managed by Automattic, this hosted platform provides a straightforward way to create and manage a website without delving into the intricacies of web hosting, security, or updates. Here’s what you can expect:

Ease of Use

WordPress.com boasts a simple, intuitive interface that requires minimal technical expertise. From selecting themes to adding content, the process is streamlined for novices.

Hosting and Maintenance

With WordPress.com, the platform takes care of hosting, backups, and software updates. This is ideal for those who want to focus solely on content creation.

Limited Customization

While there are numerous themes available, WordPress.com places restrictions on custom themes and plugins. This limitation can stifle your creativity and hamper the unique branding of your website.

Domain Constraints

The free version of WordPress.com will include the platform’s branding in your domain (e.g., yourwebsite.wordpress.com). A custom domain (without WordPress.com branding) requires a premium plan.

Monetization Hurdles

Earning revenue through ads or e-commerce is challenging on the free and lower-tier plans, as WordPress.com’s monetization features are limited unless you pay for a higher-cost premium plan.

WordPress.org: Unleash Your Potential

WordPress.org, on the other hand, empowers website owners with a self-hosted solution that puts the reins of website ownership firmly in your hands. Here’s why it’s the superior choice for those seeking flexibility, future growth, and potential cost-savings:

Complete Ownership

With WordPress.org, you host your website on a hosting provider of your choice. This translates to unparalleled control over your website’s design, functionality, and data.

Endless Customization

The self-hosted WordPress experience allows you (or your web designer/developer –hi, that’s us! ) to tailor every aspect of your site to match your vision without restrictions. We’re talking complete control over the look and feel as well as the features and functionalities your site can offer to your visitors. The sky’s the limit!

Monetization Freedom

Dream of turning your website into a source of income? WordPress.org doesn’t impose limitations on monetization methods. You’re free to implement ads, e-commerce, membership systems, and more.

Enhanced SEO

Self-hosted WordPress provides greater control over your website’s SEO strategies, including access to powerful SEO plugins that can significantly boost your search engine visibility. (Search Engine Optimization is a whole specialty in and of itself! Read more about that in our post, “ Will my website be on the first page of Google? “.)

Scalability and Performance

As your website grows, self-hosted WordPress allows you to optimize performance, security, and scalability according to your needs. This is crucial for handling increased traffic and maintaining a smooth user experience as your business or online presence grows. Don’t need an online store right now? Confidently start small, knowing we can easily add this feature later when you’re ready! Still building your reputation and audience? Your site will be ready and waiting for that robust paid-membership feature when your audience starts clamoring for it!

Cost-Efficiency

While self-hosted WordPress does require an investment in hosting and possibly premium plugins (our managed clients get to enjoy our licensing for premium plugins rather than having to invest in their own), the potential for long-term cost savings is substantial. You have the freedom to choose affordable hosting plans that suit your budget and will likely cost less per month than a premium WordPress.com plan.

The Plethora Creative Verdict:

In the showdown between WordPress.com and WordPress.org, the latter emerges as the clear winner for those who value true website ownership, endless customization, and potential for cost-effectiveness. While WordPress.com is a great starting point for beginners, its limitations can become restrictive as your online ambitions grow. And switching from .com to .org is a headache that can be avoided by starting with the most scalable option first: WordPress.org.

WordPress.org opens the door to a vast landscape of possibilities, enabling you to sculpt your digital presence exactly as you envision. With complete control over design, functionality, and revenue streams, self-hosted WordPress is the choice of professionals and businesses serious about making their mark on the web. (And the savvy “little guy”, too.)

Ready to embark on your website ownership journey? Let’s work together to unlock the full potential of your online venture! Contact us today to explore how we can help you build a website that truly reflects your unique identity and goals.

The Plethora Creative Verdict:

Will my website be on the first page of Google?

team@plethoracreative.com (Perry Kirkpatrick) — Mon, 06 Mar 2023 00:04:44 GMT

Two of the most common SEO questions we are asked frequently are:

1. Whether a new business website will automatically appear as the first result in their area. (Answer: no! That’s a position that takes a lot of ongoing hard work to achieve.)

2. If we “do their SEO” when we build their website. (Answer: kind of! We’ll explain.)

These are great questions that mean a lot to a new or growing business. SEO is a much, much bigger discussion than most business owners realize. We think there are two essential things to know about Search Engine Optimization:

A, Search Engine Optimization is actually a specialty of its own! Yes, you will find web designers, business strategists / coaches, and marketing professionals with SEO skills (and all of these should at least have a working knowledge of SEO and how it relates to what they offer).

B, Search Engine Optimization is a long game. We tell our clients it’s like growing a beautiful lawn or garden in your yard. It takes time (often months!) to begin to yield results. It takes constant, watchful care and finessing–just like tending a garden. It’s not a one-and-done task.

So, our answer to question 2 above: If we “do the SEO” when we build your website?

Kind of! Every website we create is built with SEO best practices in mind. In other words, we build your website like we’re preparing garden beds. Our best practices create a site that is ready for you (or your SEO expert) to begin that ongoing work of planting and tending a thriving SEO garden.

(Are we taking the garden concept too far?)

Ongoing SEO management is not a service Plethora Creative offers at this time, but we want to set your website up for success in it!

What questions about websites and SEO do you have?

Quick Tip: You Need an Email Signature

team@plethoracreative.com (Perry Kirkpatrick) — Tue, 17 Jan 2023 00:12:22 GMT

Creating an effective email signature may be something you haven’t yet taken the time to do for your business. But why should should you bother? Your email signature can help build brand recognition, drive traffic to your website, act as a digital business card being handed out to everyone you interact with via email, and establish you as a leader in your industry.

The best part? It’s a quick improvement that should take you less than 15 minutes to set up.

What should go into an email signature?

To get the most out of your email signature, consider including the following elements:

Your name and job title: This will help people identify who you are and what your role is in the company.
Your company’s logo: Adding your logo will help build brand recognition and make your emails stand out.
A tagline: A tagline is a great way to showcase your business’s mission or values.
Contact information: Make sure to include your email address, website URL, and phone number so people can easily contact you. (Don’t have a website? We can help!
Social media links: Adding links to your company’s various social media accounts will help you connect with customers and followers.
A call to action: Include a call to action that fits with your marketing plan and goals, such as “Follow us on Twitter” or “Check out our blog” to encourage people to take action.

I’m convinced, and I know what I want my signature to include… now what?

Follow along as I create a signature in Google Workspace!

Use Outlook? Try these instructions.

Use Zoho Mail? Try these instructions.

Take a couple minutes out of your busy business-owner day and create an email signature that works for you to make a strong impression and help build your company’s brand.